MINISTRY RESOURCE | Why We Don't Promote Sermon Series (With One Exception)

We follow a lot of churches and ministries on social media, and so often they use their Sermon Series as their main recruitment tool on social media to get people to come to their services. We’ve all seen the posts on Facebook campaigns, Instagram pages, and even email newsletters:

“Our BRAND NEW series “__________” starts next week! It’s going to be powerful, so be sure to invite everyone you know and don’t miss out!”

It’s a common formula we see all the time (and trust us, we’re guilty of it too):

  1. Introduce the Series title.

  2. Create some hype. (“It’s going to be powerful.”)

  3. Create an action step. (“Invite everyone you know.”)

  4. Create some FOMO. (“Don’t miss out!”)

And many churches and ministries spend a ton of resources and vital social media real estate promoting their newest Sermon Series, and making sure everyone catches a glimpse of their sweet new Sermon Series Graphic and service times.


Here’s why we don’t promote sermon series.

(Before we begin, just know that these are reasons WE have chosen not to promote Sermon Series. Every ministry context is beautifully unique and different, and therefore every approach should be different. These are just things we’ve learned along the way, and might be helpful for you in your context.)

1. IT’S NOT THE MOST IMPORTANT PART ABOUT US (OR EVEN CLOSE TO IT).

What’s the #1 reason we don’t spend much time talking about our latest Sermon Series online, or anywhere else? Because frankly, it’s not the most important part of who we are. In the grand context of who we are as a ministry and what we want to accomplish, making sure you know what Sermon Series we’re doing is pretty far down the list.

What would we rather “promote” and communicate about us both on and off social media? Well, a few things:

  1. We love Jesus.

  2. We want to be like Jesus.

  3. We want people to know Jesus.

  4. We love the Bible.

  5. We love our people.

  6. You’re always welcome here.

  7. We have fun, and don’t take ourselves too seriously.

  8. We want to change the city, not just grow a ministry.

See? Of all the things we want to communicate about us, what our latest Sermon Series is doesn’t even crack the top 10. So why would we dedicate much time at all “promoting” that? We want to dedicate as much time communicating the things that are the most important to us.

2. STUDENTS (MIGHT) VISIT BECAUSE OF A SERMON SERIES, BUT THEY’LL COME BACK (OR NOT) BECAUSE OF THE CULTURE.

Sure, you’ve got a snazzy and interesting Sermon Series title (like “Triggered,” or “Big Reputation", or “God’s Plan”) but what we’ve found is that the moment a student walks through our doors, the last thing on their mind is what Sermon Series we’re talking about.

3. STUDENTS JUST DON’T CARE ABOUT SERMON SERIES AS MUCH AS WE THINK THEY DO.

4. POSTING GRAPHICS ONLINE WITH TEXT (SERIES TITLE, SERVICE TIMES, EVENT INFO, ETC.) ARE ASSOCIATED AS “SPAM” ADVERTISEMENTS THAT WILL

Ok this is a huge one, and it’s also a practical tip for someone navigating the waters of promoting events or church services on social media:

If you’re anything like us, your week-to-week teaching schedule throughout the year is centered around a collection of Sermon Series. Hear me, Sermon Series are awesome! We use them every week at BSM North. They help organize specific themes/topics/books of the Bible that a church or ministry will be teaching about. They’re also a really useful tool to help church-goers catch a glimpse of where the teaching is headed.

And so often, churches and ministries use Sermon Series as their main recruitment tool to get people to come to their services. We’ve all seen the posts on Facebook campaigns, Instagram pages, and even email newsletters:

Before we begin, just know that with every good rule, there deserves to be an exception. But we’ll get to that later.